Point at food, get nutrition info and meal logging instantly
Food logging is tedious; people quit calorie counting because entry takes too long
MyFitnessPal (manual search), Lose It (some photo, cloud-based), giving up
Dieters, fitness enthusiasts, people with health conditions requiring food tracking, athletes
Calorie counting fails because logging meals is tedious. Plate Check makes it instant: point your camera at your food, and AI identifies what you're eating and estimates nutrition—calories, protein, carbs, fat. No searching databases, no measuring portions, no manual entry. It learns your regular meals and gets better at estimating your typical portions. Works at home, restaurants, anywhere. Your detailed food diary stays completely private—no cloud service knows what you eat.
Food logging is a massive market with high churn—MyFitnessPal, Lose It, and Noom all struggle to keep users engaged. The hard truth is that portion estimation from photos is notoriously unreliable, and people abandon calorie counting regardless of the interface. Privacy angle helps, but you're fighting behavior change, not just tech problems.
Freemium
Free basic, $5-15/mo for pro
Subscription
$5-29/month or $49-199/year
One-Time Purchase
$9-49 per license
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